The optimization layer your stack is missing.
Adagio is a supply-side platform that layers onto the demand connections you already have.
We don’t compete with your existing SSPs and exchanges. We make them perform harder.
Our tech. One stack.
Run one, and the next is worth more. Run them all, and it compounds.
Viewability
We’re the only company that can predict viewability before the impression is sold. If it’ll be seen, it’s worth more; price it accordingly.
Demand-Path Optimization
Yield optimization at the impression level: we know what a placement is worth to your buyers, often before they do, and route it accordingly.
Analytics
Full visibility into how your inventory performs across your entire stack, not just the parts running through Adagio. Included with every integration. Not an upsell.
Profitability Optimization
We call each demand source the moment they’re most likely to buy. Higher win rates. Nothing else about your setup changes.
Supply Chain Validation
Clean, verified supply chains mean better-quality bids. Our compliance checker automatically validates your supply path. Also included. Also free.
Demand Library
Connect to a curated set of demand partners across web and in-app, with more added continuously.
Efficient opt-in and opt-out management. Test and adjust which demand sources you work with, without an engineering ticket.
Built for web and in-app
Full support for web and in-app inventory. One integration, both environments.